At PURE HERBA, we believe that natural, plant-based ingredients are the key to truly effective skincare and aromatherapy. That's why we've dedicated ourselves to creating a line of high-quality, artisanal vegan products that celebrate the beauty and benefits of herbs, essential oils, and pure plant-based ingredients.
Our soaps are a testament to our commitment to natural, sustainable ingredients. Handcrafted with care and precision, each one is formulated to cleanse, moisturize, and nourish the skin, leaving it soft, hydrated, and glowing. But that's not all - the pure essential oils we use are blended to awaken the senses and enhance mindfulness, with options ranging from invigorating and energizing to calming and relaxing. And with the help of specially selected herbs, our soaps gently exfoliate the skin, leaving it smooth, radiant, and revitalized.
But we don't just stop at skincare - we also offer a line of eco-friendly candles made with vegan-friendly soy wax and cotton wicks. Inspired by our travels around the world, each candle is carefully crafted to evoke the essence of a specific place, bringing a touch of adventure and wanderlust to your daily routine.
At PURE HERBA, we're not just focused on creating high-quality products - we're also committed to sustainability and ethical practices. All our products are natural, vegan, and animal cruelty-free, and do not contain any harmful chemicals like parabens or SLS. We're proud to be based in the beautiful cathedral city of Lichfield, in the heart of England, where we take pride in being a part of the local community.
So why wait? Discover the transformative power of nature with PURE HERBA, and experience the joy of natural, artisanal skincare and home fragrances that are good for you and the planet.
"Our Baobab Oil Soap Collection is created to help and enhance the natural look of your skin."
- Renata Wright (Founder)
Meet Our Founder
Renata Wright

I’m Renata, the founder of PURE HERBA. I’m so glad you’re here, and I wanted to take a moment to tell you a little about myself and why I started this company.
Ever since I was a child, I’ve been fascinated by the natural healing power of plants. I grew up using herbal remedies for everything from colds to injuries, and I always loved seeing the positive impact that natural ingredients could have on the body and mind.
As I got older and had the opportunity to travel the world, I learned even more about the amazing qualities of herbs, essential oils, and other natural ingredients. From the aromatic flowers and oils used in perfumes and cosmetics in the Middle East to the exotic fruits and herbs that grow in the lush vegetation of the Far East – each place I visited had something new and exciting to teach me.
When I returned to the UK, I brought all this knowledge with me, and I started using natural ingredients in my daily life – from cooking and skincare to haircare. But as much as I loved these ingredients, I struggled to find truly nourishing and gentle products for my sensitive skin. That’s when I decided to take matters into my own hands.
I started experimenting with soap-making in my own kitchen, blending different oils and essential oils to create natural soaps that would nourish and protect my skin. And as I started sharing these soaps with friends and family, I realized that I had something special to offer the world.
So, I founded PURE HERBA, with a mission to create high-quality, artisanal vegan products that celebrate the beauty and benefits of nature. All our products are formulated with care and precision, using only the finest natural, plant-based ingredients. And whether you’re looking for soaps, candles, or any of our other unique products, I hope you’ll join us on this journey of self-discovery and exploration.
Thank you for choosing PURE HERBA, and I can’t wait to see the positive impact our products will have on your body and mind.